RLY make bold statement on empowering new single 'Safe & Sound'

Publish date: 2024-06-20

Everybody’s favourite new girl group RLY celebrate sisterhood, and champion female empowerment with the release of their brand new single ‘Safe & Sound’.

Written by the ladies alongside Klas Åhlund (Robyn, Britney Spears, Charli XCX), Michel Zitron (Swedish House Mafia), Sarah Hudson (Katy Perry) and Caroline Ailin (Dua Lipa), the life-affirming track sees the group band together in a show of solidarity as they strive to protect their inner child from the trappings of modern day life. 

“This song is about us looking out for each other,” group member Kelli says of the single. “It’s us wanting to protect our inner child. What would she (inner child) want, and what would she (inner child) be happy with. “You’re gonna be safe and sound” is a comforting statement.”

With Halle adding: “In terms of production we wanted to explore Drum & Bass alongside pop for this song.”

Listen to ‘Safe & Sound’ below: 

In a bid to further bring the songs message to life, RLY conceptualised and co-directed the singles accompanying visualiser, as they wanted to show “grounding in each other, when everything around them is moving so quickly”.

Commenting on the clip, which is set to drop in the coming days, Virginia says: “The visualiser was filmed at a party and shows that through all the chaos in our lives we keep each other grounded. We are friends first.”

With Kelli concluding: “We root each other.”

RLY – Superpower (Official Visualiser)

Signing to music legend Darcus Beese’s label Darko Recordings last year, RLY are interconnected by individual chance meetings as solo artists before they became the five-piece they are today.

Having lived together, failed together, had their hearts broken together, the formidable five-piece come together through a shared love of creating and speaking out about their diverse viewpoints. 

In a joint statement the band – made up of Halle Williams, Virginia Hampson, Kellimarie Willis, Jess Folley and Kyra West – say of their group mantra: “We are five women coming to terms with our Generation and what that means. We are a group of friends in our early twenties who have chosen to be artists and write lyrics that tell our lived experience. Individually we have different stories and different issues, but come together to process them with RLY. We are all just women figuring this real life shit out.”

‘Safe & Sound’ is available to download / stream via Darco Recordings here

Let us know your thoughts on RLY over on ‘X’ (formerly Twitter) @CelebMix now!

ncG1vNJzZmiblaGyo7nIsWWcp51kv63FjKaYpJ1dl7ytsIysq5qslaKyr8CMqKVmnZ2lvLix0aKloGWemsRuv8innqWdXaiup7GMrKauppRk